Not familiar with Article Submission? Article submission serves as a great way to gain link popularity. You submit your unique article to an online directory of articles that is relevant to your particular website niche. Then this article gets read and picked up by many other webmasters and sometimes even offline publications.
We do not use reciprocal links as they negate themselves to a degree. We have developed an ethical and responsible method to achieving link building on high quality related forums, directories and message boards, ezines and blog's to name a few.
We can also do article submissions for you, this is a method to gain link popularity by submitting site related articles (which you can write or we can) to various article directories. (See article submissions)